USB Insert Webkey Solution for Magazines and Journals

U.S. Branding Group introduced USB Insert – the first fully customizable print-to-web marketing solution for magazines and journals.

“Our uniquely patented nano webkey technology is capable of being integrated in print that can be perfect bound, saddle stitched, dropped in as an onsert, or even used as a belly wrap,” said Managing Director Rich Butler. “The user, intrigued by the device, is invited to simply detach and insert the custom die cut paper webkey into any PC or MAC USB Port. They are instantly and seamlessly taken to a landing page, microsite, multi-media presentation, e-commerce site and more, where they can learn, engage, participate in a promotion, or simply shop.”

“And since there is no flash memory or programs to download,” Butler goes on to say, “USB Insert, with simple plug-and-play technology, represents a new generation of affordable print-to-web marketing solutions that deliver results!”

USB Insert for magazines and publications allows marketers and advertisers to bridge the gap between traditional magazine print media and the digital world like never before. The webkey is fully trackable, in real-time, through the USB Group’s proprietary, user-friendly CORalytics™ Tracking Software.

CORalytics, which stands for Capturing Online Responses, is the seamless use of a dynamic, powerful webkey analytics software program that is supported by a state-of-the-art statistical Web platform. This enables marketers, advertisers, and product managers to visualize who, where, how and when USB Insert webkey conversions are happening, giving them the power to take control of their promotional and educational webkey campaigns and thus increase ROI.

Butler explains that CORalytics captures page views, while tracking unique visitors and analyzing page views per visitor. The software easily identifies entry and exit pages while monitoring visitor duration per page. This data reporting uniquely identifies the usage of a webkey campaign. CORalytics also provides reports on global users by country, and maps users by region and city. This tracks demographic interests and provides focus marketing by location.

USB Insert webkeys for magazine and publications are compatible with high-speed, mechanical inline insertion, and are a compelling, cost-effective marketing solution for today’s multichannel world.


Exclusive Technology Delivers Faster Speeds and Fuller Coverage for PCs, Tablets, Smartphones, TVs, and Gaming Consoles

Do more, with more devices, in more locations with Belkin’s new line of wireless routers. Engineered with MultiBeam technology for maximum speed and coverage, the new routers showcase Belkin’s dedication to high-performance networking solutions that support the proliferation of wireless devices, from smartphones and tablets to Internet TVs and gaming consoles, throughout the home.

“As people add more connected devices to their home network and the demand for streaming high-definition movies, downloading music, playing games, and sending emails continues to increase, a router that can manage these connections is essential to unlock the true potential of your electronic family,” stated Mike Chen, Belkin’s General Manager for Networking. “Belkin’s newest routers are designed to give you the strongest Internet signal at the farthest distance in your home so your devices work where you live, not where your router lives.”

All of Belkin’s new routers feature MultiBeam, an exclusive technology that provides greater throughput at greater distances. That translates to higher data rates, faster speeds, and stronger wireless signals throughout the home to minimize dead spots and enable you to connect multiple devices in more places. The Belkin N600 DB and N750 DB routers also feature dual-band channels to eliminate interference and optimize performance for bandwidth-intensive applications such as high-definition video streaming.

Each router also features Belkin’s Easy Setup, a simple process for getting the router out of the box and online in three easy steps, and pre-configured encryption settings for built-in wireless security. Read the rest of this entry »


Kingston Digital announced the DataTraveler 4000-M Managed (DT4000-M) USB Flash drive, a fully managed version of the company’s DataTraveler 4000 product.

Kingston-DataTraveler-4000-M

Specifically developed and priced for enterprise deployments, the FIPS-certified DT4000-M leverages SafeConsole for Kingston server software from BlockMaster to deliver best-in-class USB protection, flexibility and centralized management control at an affordable cost. Read the rest of this entry »


Acromag expands their line of USB-configured head-mount temperature transmitters by releasing new thermocouple/millivolt input models with very high accuracy, linearity, and environmental stability

The latest offering in Acromag’s new ST130 series of low-cost, temperature transmitters is a thermocouple/millivolt signal conditioner, Model ST132. This model can convert sensor input signals from eight thermocouple types or a plus or minus 100mV range and output a proportional 4-20mA process control signal. The ST132 is an output loop-powered (7-32V DC) two-wire transmitter and very easy to use. Free Windows configuration software simplifies set up and downloads calibration settings to the unit through a USB connection. Units mount easily in DIN Form B sensor heads or on a DIN rail. The rugged, low-maintenance design also features a 24-bit A/D controller that delivers high accuracy and linearity with very low drift across a -40 to 80 degrees C operating range. Units are CE compliant with UL/cUL Class 1 Div 2 Zone 2 approvals pending. Despite the advanced-performance and features, the ST132 lists for only $89.

“Our new ST132 thermocouple transmitter offers great performance and convenience at a surprising price,” states Don Lupo, Acromag’s sales and marketing director. By leveraging the latest microcontroller technology, this transmitter is able to provide a performance level and feature set that was previously unavailable in a unit of this size and price. In addition to supporting numerous sensor types on a single unit, the ST132 performs signal linearization, and cold-junction compensation functions. It also supports reverse-acting (inverse) output and has a fast response time (as low as 8ms). The Windows configuration software helps you quickly program the transmitter using a USB cable connection to select input type, scale I/O ranges, set filtering levels, and choose upscale or downscale operation for sensor faults. Digital calibration eliminates zero/span pots, DIP switches, and pushbuttons for more precise measurements. Read the rest of this entry »


High-Quality USB 2.0 IP Reduces Integration Risk and Helps Meet Critical Low Power and Area Requirements for Complex SoC Design

Synopsys announced that Fairchild Semiconductor (Fairchild) has achieved first-pass silicon success for its FUSB2500 UTMI+ Low-Pin Interface (ULPI) USB On-The-Go (OTG) transceiver chip utilizing Synopsys’ DesignWare® USB 2.0 nanoPHY IP. Fairchild selected Synopsys’ silicon-proven DesignWare IP because it was low in power and area and offered impressive technical features, including auto-detect functionality and ULPI interface. In addition, the tunability of the PHY enabled Fairchild to easily conduct post-silicon adjustments without incurring the cost of a metal respin. Fairchild was able to easily integrate the DesignWare USB 2.0 nanoPHY IP within weeks and had convenient access to a knowledgeable, responsive technical support team. This combination enabled Fairchild to lower integration risk and speed their time-to-market.

Targeting the high-end handset market, the Fairchild FUSB2500 USB 2.0 OTG transceiver chip was an extremely complex design that would be their first 130 nanometer (nm) chip to be integrated by a major manufacturer. Fairchild acquired USB IP from Synopsys, an established IP provider, to allow them to focus on their product differentiation and meet their critical 14 month project schedule. Using Synopsys’ DesignWare USB 2.0 nanoPHY IP enabled Fairchild to successfully launch their leading FUSB2500 transceiver chip into the market on schedule. Read the rest of this entry »





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