MetaGeek Selects Resound Marketing to Launch Wi-Spy DBx
- Filed under: USB gadgets, USB News
- Date: Jan 21,2009
The Company’s Latest Addition to its Line of USB-based Wi-Fi Spectrum Analyzers
Princeton PR Firm Puts Technology Media Savvy To Work for MetaGeek, Coordinating Hands-On Evaluations of Wireless Networking Troubleshooting & Optimization Device With Top IT Industry Press
Resound Marketing (www.resoundmarketing.com), an integrated marketing and PR agency focused on helping clients “make some noise(sm),” today announced that MetaGeek (www.metageek.net), a leading innovator and provider of USB-based Wi-Fi spectrum analyzer solutions, has selected the firm to lead the product reviews effort for Wi-Spy DBx – its newly released dual-band Wi-Fi analyzer that covers both the 2.4 GHz and 5 GHz bands. Resound will coordinate hands-on evaluations with influential media covering wireless networking devices, to help promote the capabilities and benefits of Wi-Spy DBx – which is designed to be the smallest, most cost effective Wi-Fi spectrum analyzer in its class.
Resound has supported MetaGeek at the past three Interop conferences, scheduling on-site product demos and interviews with attending press and analysts – including Network World, Information Week, PC Magazine, Processor, Current Analysis, IDC, and others. Resound has also helped to coordinate feature coverage of MetaGeek’s Wi-Spy USB spectrum analyzer in Popular Science, PC World, eWeek, Computerworld, PC Magazine, CNET, Wi-Fi Planet, WiFiNetNews, Telecommunications, and more.
“As a small, growing company, we’ve found PR and media placement to be one of the most cost-effective ways to get the word out about our products,” said Bob Deely, CEO of MetaGeek. “Working closely with our team, Resound has done a great job of helping boost the credibility of Wi-Spy through product reviews and other positive press coverage – and we look forward to continued success working together with the Wi-Spy DBx launch campaign, and beyond.”
Source: Resound Marketing
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