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Maxell Europe Limited, the technology brand leader is delighted to launch their revolutionary portable Solid State Drive (SSD), the world’s first dual storage device that combines rapid eSATA technology and robust USB connections.

SSD has been developed to replace existing Hard Disk Drive’s (HDD) that are commonly used in today’s PCs and notebooks. More and more notebooks are being produced with built in SSD’s over HDD, the new Mac Air is a prime example, this looks set to be the way the market is moving. Maxell now offer a portable solution for your SSD needs.

So, how does it work? It’s simple really. The conventional USB connection lies at one end of the SSD and the eSATA connection, which plugs directly into your PC or notebook, is found on the other. With its plug and play attribute, the SSD simply works in the same way as a USB, but integrated eSATA as well as an indestructible model is what distinguishes this exclusive technology.

While many of us are familiar with USB as an external data transfer and storage device, the eSATA technology is fast becoming the new phenomenon for almost everyone.

eSATA, meaning External Serial Advanced Technology Attachment is being regarded as the next generation of internal bus interfaces for hard drives giving greater read/write speeds compared to USB connection and USB Flash Drives, and is a new technology that is steadily being introduced on many new PCs and Laptops.

One of the fundamental advantages of eSATA is its exceptional download speed — it is capable of transferring speed around three times faster than USB 2.0

As an advanced technological leader, Maxell has ingeniously utilised both eSATA and USB to create a unique storage device that works instantly, rapidly and reliably. The limitations of HDD are becoming increasingly frustrating for us all and Maxell’s portable SSD is set to be the solution.

So what are the actual weaknesses of HDD and what makes SSD so special? Current drawbacks with HDD include its high power consumption, inadequate data retention, considerable production of noise and heat and, crucially, extreme vulnerability to damage. SSD conquers every one of these concerns. It is power free, lightweight, works quickly but quietly, it will not overheat and, most importantly, its comprehensive shock resistance and extensive data retention makes the SSD the most efficient and reliable way of storing and protecting information.

SSD is the revolutionary means of storing data, essential for those who have ever experienced the stress and frustration of a slow, damaged or broken USB, or for those who are merely dedicated admirers of state-of-the-art technology. You can throw it in your bag, move from office to office, classroom to classroom, country to country, without even the slightest worry. If you are looking for the most reliable, rapid and robust portable storage device, this SDD is unquestionably for you!


Tiny USB flash drive sure to delight road warriors this holiday season

The tiny Imation Atom Flash Drive packs a big punch as Computer Shopper magazine’s Editors’ Choice, making it a great gift for last-minute holiday shoppers. Imation Corp., a worldwide leader in the removable data storage, A/V consumer electronics and accessories markets, received Editors’ Choice honors for the Atom, its smallest USB flash drive. Featuring a unique ultra-compact design, high performance and storage capacities, combined with password protection and partitioning software, the Atom Flash Drive is an ideal gift for those who live their digital life on the go.

Affordable with manufacturer’s suggested retail prices (MSRPs) ranging from $17.99 to $99.99 U.S., based on capacity, the Atom Flash Drive is roughly the size of a paperclip and weighs less than an ounce. According to Computer Shopper, “Don’t let the small size fool you — Imation’s Atom USB flash drive is one solid performer.”

Attach the drive directly to other mobile devices to easily manage and transfer digital files. At less than 1.5 inches long and .5 inches wide, the sleek black and aluminum finish makes the Atom Flash Drive a stylish and professional choice for the road warrior on your holiday list.

“It’s an honor to receive such a high rating from an influential technology publication like Computer Shopper,” said Tom Lally, Vice President of Commercial Sales and Marketing, Imation Corp. “As shoppers consider holiday gifts for the digitally driven people in their lives, the Imation Atom Flash Drive deserves to be at the top of the list.”

Utilizing the Imation system in package (SIP) module, the Atom drive allows you to store 1GB, 2GB, 4GB or 8GB of data, while the password protection and drive partitioning capabilities safely and efficiently manage your information.

A definitive answer for digital files, the ultra-compact Imation Atom Flash Drive is available through authorized Imation resellers in the United States and Latin America, including CDW.com and Staples.com. For more information about the Imation Atom Flash Drive and Imation’s complete line of USB flash drives, please visit www.imation.com/flash. You also can read Computer Shopper’s complete review of the Atom Flash Drive at: http://computershopper.com/peripherals/reviews/imation-atom.